Viu Launches “Viu Shorts,” Expanding Its Content Lineup With Bite-Sized Micro-Dramas

Viu, PCCW’s leading video streaming service, has announced the expansion of its content offerings with the launch of Viu Shorts, a new vertical video section now available on the Viu mobile app. Designed for quick, on-the-go viewing, Viu Shorts introduces micro-dramas that complement Viu’s extensive library of premium long-form series and movies.

Janice Lee, CEO of Viu and Managing Director of PCCW Media Group, shared her excitement about the launch, stating:

“We are thrilled to add a new facet to our service with the launch of Viu Shorts. This new feature brings viewers fast-paced storytelling in a 1–3 minute episodic format, perfectly complementing Viu’s extensive offering of premium long-form series and movies. With these bite-sized dramas now part of our offering, we aim to engage our audience according to their content preferences and provide enjoyable viewing for every moment.”

 

Key Features of Viu Shorts

Multi-lingual and Multi-genre Library
Viu Shorts offers a diverse and growing collection of micro-dramas in Chinese, Korean, Thai, and Indonesian. The content spans popular genres such as romance, thriller, fantasy, and variety, all supported with subtitles in local languages.

Optimized for Mobile Viewing
Built specifically for vertical viewing, Viu Shorts is seamlessly integrated into the Viu app. A newly added bottom navigation bar allows users to easily switch between short-form content and Viu’s full library of standard-length series and movies.

Freemium Access Model
Viu Shorts is available to all Viu users. Subscribers enjoy unlimited access to the entire micro-drama library, while free users can watch selected titles. Advertising availability may vary depending on subscription tier.

Strong Content Partnerships
To ensure a steady flow of high-quality content, Viu has partnered with leading micro-drama distributors Rising Joy and KT Studiogenie, along with renowned production companies such as China Huace, 1001 Frames, and Youhug Media.

The introduction of Viu Shorts further strengthens Viu’s mobile-first strategy, catering to the growing demand for short-form entertainment while maintaining the premium storytelling quality the platform is known for.

The updated Viu app, featuring the new Viu Shorts section, is now available for free download on the Apple App Store and Google Play Store.

Featured Titles Available at Launch

Pear Perfect (Modern drama, strong female lead)
After a family tragedy leaves Shen Qingli in financial ruin, her life collides with Gu Heng—a notorious playboy secretly fighting a human trafficking ring. As he protects her from Beijing’s dark underworld, unexpected bonds and hidden secrets spark a journey filled with love, betrayal, and redemption.

The Most Painful Kiss in the World (Romance, fantasy, family drama)
Gifted with the power to absorb others’ pain through touch, the protagonist is abandoned by her unfaithful husband. Her journey leads her to rediscover true love and destiny in the most unexpected way.

My Husband Murdered Me (Drama, revenge, mutual redemption)
When Hyang-mi learns that her husband destroyed their family to be with his mistress, she teams up with a mysterious stranger to execute a carefully planned revenge that threatens to consume everyone involved.

Becoming the Wife of a Dark Cult Overlord (Thriller, romance, occult)
Thrown into the deadly inner circle of a cult, the female protagonist becomes the wife of its ruthless overlord. As dark secrets surface, the boundaries between survival, power, and forbidden love begin to blur.