From One Chingu to Another: The Korean Beauty and Fashion Hack Enthusiasts Swear By
While Hallyu refers to the “Korean wave,” it did more than just pass through the Philippines as a fleeting craze. The phenomenon decided to stay and become part of Filipinos’ daily lives, influencing everything from the shows we binge to the songs we play. Today, hallyu plays a part in our purchases. A growing number of Filipinos seek K-beauty products and fashion items to look more like their favorite glass-skinned, camera-ready idols. With more and more Korean brands and products popping up, trusted Filipino hallyu aficionados share their best smart-buying strategies, starting with their favorite payment hack—the GCash Card—which serves as their chingu for shopping all things K. K-Beauty Shopping Tip: Keep it simple. Anyone who has ever set out to buy one— just one —Korean beauty product understands the struggle of sticking to the plan. Take K-beauty fans Shanella and Sela Guia, for instance, who share their impromptu shopping sprees. “POV: You went to the mall for one...
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