Viu and SBS announce Lee Je-hoon’s return in Taxi Driver 3

Viu, PCCW’s leading pan-regional OTT platform, and SBS, Korea’s award-winning network, have announced Season 3 of the global hit Taxi Driver, premiering Q4 2025 as a Viu Original worldwide (excluding South Korea and mainland China). Following the record-breaking Season 2, this instalment retains the success of the Korean storytelling franchise while expanding its international production locales and introducing pan-Asian talent.

Lee Je-hoon reprises his iconic role as Kim Do-gi, the brilliant yet tormented vigilante who has captivated audiences around the globe. He is joined by returning fan favourites Kim Eui-sung, Pyo Ye-jin, Jang Hyuk-jin and Bae Yoo-ram. Envisioned by writer Oh Sang-ho and director Kang Bo-seung, the Rainbow Taxi team faces their most dangerous missions yet.Edan Lui of Hong Kong’s top boy group MIRROR makes his Korean drama debut as a character who forms an unpredictable alliance with Kim Do-gi. Park Jeong-hoon, CEO of Studio S (in-house production arm of SBS Media Group), said:

“We are delighted to introduce Taxi Driver 3 through our trusted and long-standing partnership with Viu, a platform with strong global influence and reach. Our production team is working diligently to create a high-quality drama that lives up to the legacy of Seasons 1 and 2, striving to meet and exceed the expectations of viewers.”

Janice Lee, CEO of Viu and Managing Director of PCCW Media Group, said:

“Our fresh slate of titles reinforces our commitment to compelling storytelling that resonates locally and travels globally. In 2025, we are bringing new international collaborations such as Taxi Driver 3, My Youth and The Season, delivering authentic, locally rooted productions with cross-border appeal. By working alongside world-leading studio partners and by showcasing local and global talent, we hope to continue to support the creative industry while featuring fresh narratives and cultural richness that captivate audiences worldwide.”

On top of My Youth starring global superstar Song Joong-ki and The Season, a soapy, deliciously biting high-gloss drama set in Hong Kong, Viu’s 2025 slate features diverse local programmes. These include 12 new Malay titles encompassing co-productions with leading Malaysian studios such as Rumah Karya Citra and Global Station as well as premium Indonesian content from the Viu | MAXStream Originals partnership with Telkomsel.

Key Content Highlights for Q3 2025