Byeon Woo Seok's Endorsement Sparks Issues After Airport Security Controversy

Rising star Byeon Woo Seok, known for his role in the popular drama "Lovely Runner," is facing a potential crisis in his lucrative endorsement deals following a recent airport security controversy. The actor's annual advertising fee is among the top stars, but the incident has caused several brands to reconsider or postpone their contracts.

According to an advertising industry report, Byeon Woo Seok's current endorsement deals are worth 700 million won, with the potential to reach 900 million won. However, the controversy surrounding his security team's behavior at the airport has led to a shift in the industry's perception. Some brands have reportedly removed him from their candidate lists or put their model selection processes on hold.

 

The controversy stems from a video that surfaced online showing Byeon Woo Seok's security guard using a flashlight to prevent civilians from filming the actor. While Byeon Woo Seok himself has not been accused of any misconduct, the security company's initial explanation and his agency's delayed response have fueled further controversy.

The incident has drawn attention from major news outlets and even the National Assembly. Several individuals have filed complaints with the National Human Rights Commission, and the Incheon Airport Police have launched an investigation into the security company's actions.

 

The controversy has placed Byeon Woo Seok's future endorsements in jeopardy. His lack of upcoming acting projects and the industry's need to make timely decisions regarding endorsement contracts add to the uncertainty surrounding his career.

Industry insiders have expressed concerns that the situation could have been mitigated if Byeon Woo Seok's agency had issued a prompt apology and provided a clear explanation. The delay in addressing the controversy has made it increasingly difficult for brands to move forward with their endorsement deals.